About the Institute

The Truth.Soy Institute for Dietary Research was founded in 2026 in response to a curious phenomenon: the systematic rejection, by a well-funded and charismatic subset of the American wellness industry, of the dietary fat guidance issued by every major public health body in the developed world.

Our mission is straightforward. We restate the prevailing scientific consensus on seed oils, soybean-based proteins, grain-based carbohydrates, legumes, and related foods that have recently become objects of wellness industry concern. We cite the original peer-reviewed literature. We document the contrary claims made by influencers, authors, podcasters, and public figures. We note the discrepancy. We investigate. We report.

We do not consider our position radical.

We agree with the American Heart Association, which has maintained since 1961 that replacing saturated fats with polyunsaturated fats from vegetable oils reduces cardiovascular disease risk. We agree with the 2017 AHA Presidential Advisory (Sacks et al., Circulation), which reviewed the literature and reaffirmed this position. We agree with the 2020–2025 Dietary Guidelines for Americans. We agree with the Academy of Nutrition and Dietetics, the World Health Organization, the Harvard T.H. Chan School of Public Health, the Cochrane Collaboration’s reviews on saturated fat, and with essentially every meta-analysis on dietary fat and cardiovascular outcomes published in the major medical journals since 2010.

This is not a fringe position. This is the textbook position. The Institute merely notes that the textbook exists and continues to be updated.

What the Institute Does

Field Investigations of specific wellness claims. Literature Reviews of actual peer-reviewed papers. Case Files on individual products, brands, and public figures. Controlled recipe demonstrations. A running catalog of flagrant wellness claims encountered in the field.

What the Institute Does Not Do

Supplement sales. Certification programs. Personal biomarker consulting. Lifestyle coaching. Diet plans. Medical advice of any kind. The Institute is not a brand. The Institute is a research body with a sense of humor that occasionally manifests as merchandise.

About Our Researchers

Institute researchers operate anonymously for professional reasons. This is standard practice in many research contexts and should not be interpreted as anything more. Correspondence may be directed to the Institute’s public mailing list, which is moderated by a volunteer research assistant.

Funding

The Institute is self-funded through two channels: affiliate commissions on kitchen equipment we would recommend regardless of affiliate arrangements, and sales of branded merchandise purchased by readers who find the Institute’s tone useful. We accept no sponsorship from seed oil manufacturers, soybean processors, agricultural commodity groups, or the wellness industry.

A Note on Tone

Some readers have asked whether the Institute is serious. The Institute is entirely serious about the science it cites. The Institute is moderately serious about everything else. We report mainstream nutrition consensus with a straight face because mainstream nutrition consensus has been, for the last three decades, thoroughly boring, well-established, and largely correct. We report wellness industry deviations from that consensus with the same straight face, because the straight face is what they deserve.